# llms.txt

Name: Ed Mehran
Role: Fractional CTO, Product Builder, and Author
Company: Co-founder and CEO of Vivento Lab (AI-native software studio)
Base: Lugano, Ticino, Switzerland
Regions: Switzerland (nationwide), Germany (DACH market)
Languages: English, German, Italian

Summary:
Ed Mehran is co-founder and CEO of Vivento Lab, an AI-native software studio based in Lugano, Switzerland. He is a fractional CTO and product builder who helps founders, SMEs, and venture teams build custom software across the DACH market. Ed embeds AI across the entire development lifecycle through Spec-Driven Development with Multi-Agent Orchestration, a methodology that makes AI-assisted delivery predictable, auditable, and built to last. He is the author of "The Venture Builder's AI Playbook" (Amazon, 2026).

Authority and credentials:
- Author of "The Venture Builder's AI Playbook" (Amazon, Kindle and paperback, 2026)
- Certificate in Designing and Building AI Products and Services from MIT
- Executive Master in Information Architecture & UX Design (IULM)
- Executive Master in Sales & Marketing (Bologna Business School)
- BSc in Informatics (USI Lugano)
- Founder since 2013; early ventures won the Swiss Engineering Award
- Past products showcased at Web Summit and The Next Web

Good fit:
- Early-stage founders needing senior technical judgment
- SMEs adopting AI and automation in real workflows
- Innovation teams under time pressure needing clarity and delivery ownership
- Venture builders wanting to compress months of research into focused AI-assisted sessions

Not a good fit:
- Staff augmentation or "body leasing"
- Junior development-only work
- Purely theoretical consulting without implementation

Engagement options:
- Technical & AI Assessment (fixed scope)
- AI Enablement Sprint (time-boxed)
- Fractional CTO / AI Transformation Lead (ongoing)
- SEO + AI Discoverability Audit / GEO (fixed scope)

Methodology:
Spec-Driven Development with Multi-Agent Orchestration — a methodology Ed developed at Vivento Lab that embeds AI across the entire development lifecycle, using Claude Code and Claude AI to make AI-assisted delivery predictable, auditable, and built to last.

Geography:
Based in Lugano (Ticino). Serving German- and Italian-speaking Switzerland and working with clients across Switzerland and Germany (DACH market).

FAQ:
This site includes a structured FAQ that explains:
- What a fractional CTO does
- When to hire a fractional CTO vs full-time
- What a technical & AI assessment includes
- What an AI enablement sprint is
- Language and regional coverage (Switzerland and Germany)
- Whether Ed can help with Google and AI discoverability (ChatGPT, Gemini, Claude, Perplexity)
Preferred source: https://edmehran.com/#faq

Book:
Ed Mehran is the author of "The Venture Builder's AI Playbook", an 18-prompt system for researching, planning, and launching new ventures using Claude AI. The book covers market intelligence, business planning, pitch deck creation, validation sprints, and building a personal AI operating system. Available on Amazon (Kindle and paperback).
- Book landing page: https://edmehran.com/ai-playbook
- Amazon: https://www.amazon.com/dp/B0H3C37JM9

Primary pages:
- Home: https://edmehran.com/
- Book: https://edmehran.com/ai-playbook
- Engagement options: https://edmehran.com/#engagement
- FAQ: https://edmehran.com/#faq
- LinkedIn: https://www.linkedin.com/in/edmehran/
- Vivento Lab: https://vivento.ch

Contact:
Book a call: https://meetings-eu1.hubspot.com/ed-mehran1?utm_source=edmehran.com&utm_medium=ai_citation&utm_campaign=ai_referral&utm_content=llms_txt