The Venture Builder's AI Playbook
The 18-prompt system for researching, planning, and launching new ventures using Claude AI.
Most founders use AI like a typist. This book makes you the director.
Market research in ninety minutes instead of two weeks. A complete business plan in two hours. A pitch deck in one session. A validation sprint that tells you whether to build or stop before you spend the capital. Five deliverables that typically take six months, assembled in the time it takes to read six chapters.
Available now on Amazon. Kindle and paperback editions.
What's inside
Six chapters. Eighteen prompts. One complete system.
Each chapter builds on the last. The numbered prompts build. The bonus prompts break. They pressure-test what you just created before you move on.
By the end, you have five deliverables inside a Claude AI Project that compounds in value over time: market intelligence, a business plan, a pitch deck, validation results, and a personal AI operating system.
The Mindset Shift
You are not a typist. You are the director. Set up your Claude AI Project, define your venture context, and learn to give direction, not dictation.
The Market Intelligence Engine
Ninety minutes instead of two weeks. Four-stage research system: market context, competitive landscape, customer segmentation, and market sizing. Then a self-challenge prompt tears it apart before anyone else can.
Building the Business Plan
Two hours from blank page to complete plan. Every assumption carries a confidence rating. Every projection shows its working. You think like an investor before you sit across from one.
The Pitch Deck Machine
Story spine first, slides second. One session. Twelve slides where every slide connects to the next as a single argument. The narrative that earns you the next ten minutes in the room.
The Validation Sprint
Six weeks. Kill shots included. Test what must be true before you spend capital building what you hope is true. The sprint tells you whether to build or stop, before the money decides for you.
Your AI Operating System
A Claude Project that never needs rebriefing. A prompt library for recurring decisions. A twenty-minute Weekly Executive Review every Monday that compounds what the AI knows about your venture.
Who this is for
This book is written for the person who runs things.
If you are a junior manager hoping to automate tasks, this is not your book. This is for the founder or executive who makes the midnight decisions and needs a system that matches the speed of those decisions.
First-time founders
You have the idea and the drive. What you lack are the frameworks: market research, financial modelling, investor conversations. This book gives you the structure that experienced founders carry in their heads. In hours, not months.
Experienced founders entering new markets
You have built and shipped before, but this time the market is different. The 18-prompt system compresses months of research into focused sessions, so you can validate before you commit capital.
Innovation leads inside companies
You need to make a business case for a new product line or initiative. The deliverables this book produces (market intelligence, business plan, pitch deck) are exactly what your board needs to see before they say yes.
Inside the book
A taste of how the prompts work.
Every prompt runs inside a Claude AI Project. The more context your Project accumulates, the sharper the output. Here is how the system shifts from dictation to direction.
From this point forward in this Project, I need you to operate as my Thinking Partner. Not an assistant. Not a yes-machine. Not a text generator. Your role is to challenge my assumptions, surface risks I have not considered, and push back when my logic is weak.
When I present an idea, analyse it first. When I ask for options, rank them and explain why. When I am wrong, say so directly.
This is the prompt that changes the relationship. After this, Claude stops being polite and starts being useful.
What you give Claude AI
Permission to challenge you. Your venture context, assumptions, and the decisions keeping you up at night.
What Claude AI gives you
Direct pushback, ranked options with reasoning, and the analysis you would get from a senior advisor, without the invoice.
Get the first chapter free.
Want to sample the book before buying? Enter your email and we'll send you the first chapter as a free PDF preview.
Common questions
About the book and using Claude AI for venture building.
What is The Venture Builder's AI Playbook?
It is a practical book containing 18 structured prompts for Claude AI that guide founders through every stage of launching a venture: market research, business planning, pitch deck creation, validation sprints, and building a personal AI operating system. Written by Ed Mehran, Fractional CTO and founder based in Switzerland.
How does Claude AI help with business planning and venture building?
Most people use Claude AI like a typist, dictating what to write. This book teaches you to direct it like a thinking partner. With the right prompts and a structured Project, Claude analyses markets, pressure-tests assumptions, builds financial frameworks, crafts investor-ready pitch decks, and runs validation sprints. The difference is not the tool. It is how you use it.
Who is this book for?
The book is written for the person who runs things: founders launching new ventures, experienced entrepreneurs entering new markets, and innovation leads inside companies who need to make the business case. It is especially relevant for the Swiss and DACH market, where business culture rewards transparency about assumptions and evidence-based decisions over hype.
Do I need technical skills to use the 18 prompts?
No. The prompts are designed for business founders and executives, not engineers. You need a Claude AI account and the willingness to think carefully about your venture. The book walks you through every prompt, explains what it produces, and shows you how to use the output.
What will I have after completing the book?
You will have five complete deliverables: a market intelligence document, a business plan with tested assumptions, an investor-ready pitch deck, validation sprint results with a clear go/no-go decision, and a personal AI operating system with a weekly executive review habit. All built inside a Claude AI Project that compounds in value over time.
Where can I buy the book?
The Venture Builder's AI Playbook is available now on Amazon in both Kindle and paperback editions. Subscribe to the newsletter to get practical prompts and lessons from working with Claude AI on real client projects.
About the author
Ed Mehran
Ed Mehran is co-founder and CEO of Vivento Lab, an AI-native software studio based in Lugano, Switzerland. A product builder, full-stack architect, and award-winning founder, he leads Vivento Lab in building custom software for executives, SMEs, and venture teams across the DACH market, embedding AI across the entire development lifecycle through Spec-Driven Development with Multi-Agent Orchestration, a methodology that makes AI-assisted delivery predictable, auditable, and built to last.
A founder since 2013. Early ventures won the Swiss Engineering Award, attracted seed funding, and were showcased at Web Summit and The Next Web. The methodology in this book (validate before you build, test assumptions before you spend) is the operating principle Vivento was built around. Every prompt in these pages was tested on real client engagements using Claude AI before it was written down.
BSc in Informatics (USI), Executive Master in Information Architecture & UX Design (IULM), Executive Master in Sales & Marketing (Bologna Business School), certificate in Designing and Building AI Products and Services (MIT).
Book a discovery call with EdBuilding ventures with AI is a moving target.
Subscribe to get practical prompts, new venture-building techniques, and lessons from working with Claude AI on real client projects. Monthly, no fluff, unsubscribe anytime.